Cowen: Google’s Mobile Ad Revenues Could Surge To $5.8 Billion In 2012

How much does Google make in advertising from mobile? Cowen analyst Jim Friedland estimates that Google is generating $7 per year from each smartphone (and tablet). This includes both search and display advertising in mobile apps on both Android and iOS (iPhones and iPads). Thanks to the rapid growth in smart mobile devices from an estimated 509 million last year to nearly double that in 2012 to an estimated 914 million, Google's mobile ad revenues are expected to more than double from an estimated $2.5 billion last year to $5.8 billion in 2012 (see chart).

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