Demandbase, a company that develops B2B marketing software, has raised $10 million in funding led by Sutter Hill Ventures with Sigma Partners, Altos Ventures, and Adobe Systems participating in the round. This brings the company's total funding to $18 million. Demanbase allows B2B marketers to improve marketing conversions and turn web traffic into sales. The company provides a B2B marketing performance-improvement software to deliver a more personalized web experiences and a higher ROI from sales and marketing programs.
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Source: http://feedproxy.google.com/~r/Techcrunch/~3/JIIXDIewQwg/
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