While we're not exactly in a hurry to spend
$30 each on 60-day delayed movie rentals, theater owners are quite upset by the whole premium video-on-demand plan apparently being pushed by Warner, Sony, Fox and Universal. The most active objector so far appears to be AMC Theaters, which announced yesterday (press release after the break) it would notify studios that it plans to "adapt its economic model" regarding movies bound for p-VOD. What it wants is likely a bigger slice of the revenue and also a heads up on which movies will be getting the earlier releases. Rival theater chains Regal and Cinemark have already expressed plans to cut promotion and screens for movies headed to p-VOD, but without any official announcement it's still not clear which movies those will be. Of course, cutting down promo and screens cuts into the theater's own revenue, so we'll wait to see who blinks first. (Hint: it won't be us -- we wouldn't pay $30 to watch
The Adjustment Bureau on Mars, much less in our own living rooms on DirecTV, Vudu or
Comcast.)
Continue reading Theater owners ready to fight over $30, 60-day window VOD movies
Theater owners ready to fight over $30, 60-day window VOD movies originally appeared on Engadget on Sat, 09 Apr 2011 20:12:00 EDT. Please see our terms for use of feeds.
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