Seeing a need to help 60 million Americans manage their $4 trillion dollars in retirement accounts, Mike and Ryan Alfred launched BrightScope in 2008. They headed to Washington, DC, to obtain electronic data on 401K plans from the Department of Labor. They assumed that since every employer is required to provide the government with this information, it would be readily available to any citizen. But the brothers were wrong. Labor Department officials first said that they didn?t have these data; and when challenged, they offered to provide millions of pages of printed reports?at a cost of five cents a page. The entire data set would have cost a fortune, filled 1400 boxes, and been impossible to use. Undeterred, Mike and Ryan started a lobbying campaign. With the help of several Senators, they caused the government to relent and give them electronic copies of the reports they needed.
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